Active ageing


European Cultural Heritage


Digital competences

The framework

Active Ageing has been mainly associated to policies that ensure that, as people go through the aging process they can keep an independent living for as long as possible. World Health Organization go deeper in the Active Ageing concept, by empathizing the need of continuing participation of older people in social, economic, cultural, spiritual and civic affairs and not just maintaining them physically active or involved in the labour force. Culture can be an important environmental variable to promote social inclusion and active society participation of the elderly people. They definitely have an important role in Cultural Heritage, since they keep memories of much of the socio-cultural environment (things, places, people and experiences), thus being a relevant source of information.

 2018 was the European year to encourage people to discover European Cultural Heritage and reinforce the European sense of belonging. UNESCO categorises Cultural Heritage into tangible (works of art, monuments, etc.), intangible (oral traditions, performing arts, rituals) and natural (landscapes, biological and others). The potential of older adults need to be harnessed by making connections through sharing memories and favouring the learning of younger generations from them.  Interactive devices (ICT solutions) can support reminiscing by using captured images and other data as memory cues, and simultaneously being a transmission source of more appealing information both for young and older adults. 

Hence, the AGEment project proposes an innovative approach to raise awareness among older adults in active ageing through motivating multimedia contents that interrelate European Cultural Heritage with well-being promotion in Adults. They will not only be a target group of the promotional materials, but they will be involved into the development of this material itself.

European Cultural Heritage and Active Ageing

AGEment proposes to connect both in a natural way, looking for a Social Inclusion of older people.


To accomplish the main objective, older adults will be involved in:

i) selection
ii) development
iii) promotion


of the most important traditions and culture values


of awareness messages to make them more effective


and spreading of the projects outputs in the society

The project is also focused on “ageing literacy” involving an effort to enhance cultural heritage closely related to physical and cognitive skills that can be trained, promoted or maintained in a social framework.

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